So, you have decided to open up an online florist shop. First off, congratulations! As our contribution, we would like to offer you a checklist of items that you must have before you begin your business. We hope that it will help you avoid making common mistakes or forgetting something when you hit the nearest florist wholesaler!

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  1. Basic household items

    While this may be a bit of a no-brainier, we find that the most logical things are those that we most often forget. This is why we have decided to put household items first so that you can remember to take them to your chosen warehousing destination and not overlook them in your scramble for specialized florist equipment.

    – Cleaning supplies (e.g. detergent, bleach, etc.)
    – Cleaning equipment (e.g. broom, mop, vacuum cleaner, etc.)
    – Paper products (namely paper towels)
    – Coffee cups, water glasses and bottles, plates, cutlery

  2. Office supplies

    indexAgain, being focused on getting the best specialized equipment may take your mind off the important “office-like” things that you need to keep your daily functioning as smooth as possible. You will thank us later when you are in need of a stapler and thank the heavens that you do not have to go all the way back to your house! In general, these can also be purchased at most specialized wholesalers for florists.

    – Knife
    – Scissors
    – Bunch cutters
    – Stapler
    – Notepad/notebook
    – Pens and pencils
    – Paper inventory
    – Trash can

  3. Technical equipment

    internet-supportSince you are starting an online business, there are certain technical requirements that you will need to fulfill in your warehousing space so that you can work without interruptions and always be available for your customers.

    – Desktop/laptop for managing your online store
    – Working Internet connection
    – Printer (not necessarily a must-have, but it is expected that you will have to print something at one point or another)

  4. Specialized Florist Supplies

    Here we are, finally at the gist of it. We would not go so far as to say that these are the most important items you will have, because having all of them is what makes your business function optimally, but this is what your business is all about.

    – Containers for flowers
    – Floral foam
    – Wire
    – Florists’ tape – green and transparent, waterproof
    – Wrapping material (especially during winter)

    While the above mentioned items are absolutely necessary, the items below are something you should have but do not necessarily need on your first day. We would, of course, advise you that you acquire all the items before opening your virtual store doors.

    – Ribbons in a variety of colors
    – Floral paint
    – Envelopes
    – Customized and different-sized cards
    – Additional wire and tape (other types)
    – Glue

Has this list helped you figure out what you missed? Did we leave out something you consider important? We’d love to hear your thoughts in the Comment Section below.

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Four reasons why you should consider starting an online Flower-Selling Business

As we watch some of the world’s largest enterprises crumbling daily, and as our uncertainty about the safety of our jobs increases, it is only natural that many of us are thinking of transitioning from being employees to being small and medium business owners. On top of that, the migration to the online sphere comes to mind, and we begin to ask ourselves what could be the best choice if we wanted to start an online business. Well – the answer is here! An online flower selling business is a perfect choice for anyone looking to have a successful business that will be up and running in no time. Why is that so? Have a look below.

  1. Starting a flower-selling business (especially an online one) requires little start-up capital.

    One of the most important aspects of starting a business is how much we need to invest initially so that the business is off to a good start. We are rarely so certain about an idea that we would be happy to pour all of our life’s savings in it, so we should look for a potentially fruitful business that doesn’t need excessive amounts to kick off. You got it – it’s an online flower-selling business.

  2. Selling flowers online requires little training and no formal education.

    Again, when considering what kind of business we want to venture into, we must take into consideration how much time we will have to spend acquiring the skills necessary for running the business and if our formal degree is suitable for it.

    When it comes to an online flower-selling business, all you need is patience and a little creativity, and no formal certification or license. This means that you can start as soon as tomorrow!

  3. Selling flowers online (as opposed to a physical shop) will introduce you to a wider audience.

    Why rely on regulars and passersby when you can build your online reputation and have the people from around your country (or even people from other countries) ordering from you? A wider audience almost exclusively means greater sales, so why not harness the power of the currently most powerful global medium?

  4. Running an online flower-selling business is super-simple.

    Thanks to a number of existing solutions out there, you will have the entire infrastructure set up for you without having to spend money on building it yourself or even learning how to do it. The simplicity of online marketplaces such as Shopify (considered by many as one of the best) and the existing audience at their website will have you working in a jiffy, and create exposure to millions of potential customers.

As you can probably see, starting and running an online flower-selling business is one of the easiest, simplest and most profitable business ideas out there. Not only that, it is also a lot of fun!

Can you think of any other reasons why starting an online flower-selling business is a great venture? Are you considering opening a shop or are you already an owner of one? Tell us your experiences in the Comment Section below.

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I assume you have heard about the proverbial tree in the forest, the one which didn’t fall if there was nobody to hear it fall. Well, it’s like that with your online flower-selling business. If your branding and advertising is not top-notch, it will be just like your business doesn’t exist – because nobody will know about it! Thankfully, the Internet era has made it easier for you to avoid the huge costs of advertising via traditional means and has enabled you to build a strong brand without wasting a ton of money. In today’s article, we will cover the basics of branding your online flower-selling business and bring you tons of customers!

Logo and Identity

Having a strong, eye-catching logo is a fundamental aspect of your business. You shouldn’t even begin without having a logo! Fortunately, graphic design is not as much of a rocket science as it used to be, and there are many great graphic designers offering to design logos and corporate identities at really low prices while maintaining the necessary quality.

Once you have your logo and overall identity (such as business cards, invoices and the like), you are ready to move on to the next step.

Custom Delivery, Guarantee and Care Tags

il_340x270.849739013_ay3vOf course, you will probably be able to find generic tags of any kind at your local florist wholesaler. However, adding a personal touch wherever you can is a philosophy you should follow if you want to build a strong brand and make people remember you.

You can work with the same graphic designer who designed your logo to create these custom tags as well. Trust us, it will be a pleasant sight to each of your customers.

Social Media Presence

imagesNow, if what you are looking for is to actually gain more customers and not keep the old ones, then one of the first steps is to establish yourself on all the social media platforms. For a flower-selling business, image-based social networks such as Pinterest and Instagram are of particular importance, since what you are selling is a pleasure for the eyes.

There are many resources out there that can teach you some of the basics of social media marketing, such as [here] and [here].


networking-imageJust because you have your store online does not mean that you should not interact with the physical world! Begin by engaging with your local community; perhaps there is an event that you can do the floral arrangements for? This will not go unnoticed, and before you know it, you will be giving out your freshly designed business cards and customers will begin lining up.

The online store itself

Finally, everything that we mentioned above needs to be present at and incorporated into your online store. If your store looks bare and unprofessional, and if it doesn’t showcase your best work and engagements, no branding in the world will help you get customers.

Do you have some unique techniques for managing your brand? Is there a personal story you can tell us about how good branding helped you grow your business? We’ll be thrilled to know about it – drop us a line in the Comment Section below!

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